If You're Not on Page One,
You Don't Exist.
We help Houston service businesses rank higher on Google, dominate the Map Pack, and turn organic search traffic into real leads — without paying for every click.
Houston Businesses We've Ranked
Who we are
Houston's Most Trusted SEO Team
Austin Bergeron and Anthony Castaneda built Tracemark Impression around one obsession — getting Houston businesses found on Google. We're not a faceless agency farming out your SEO overseas. We're a local, founder-led team that builds your rankings like our reputation depends on it. Because it does.
50+ Businesses Ranked
60–90 Day Results
Results-First Strategy
Meet the team
The Tracemark SEO Team
Founders, strategists, and SEO operators — all in-house, all Houston.
Austin Bergeron
Owner, SEO Operations
Anthony Castaneda
Owner, Local Search Strategy
Dylan Demario
Technical SEO Lead
Dylan Yanes
Content & Media Lead
Domanic Morello
Local Citations Manager
David Ayanbule
On-Page SEO Specialist
Everything you need to own Google search.
Six SEO disciplines. One elite Houston team. Built to put your business where your customers are already looking.
Own the Map Pack.
Local SEO & Google Business Optimization
Get your business into the top 3 map results — the most-clicked spots on any Google search.
- Google Business Profile optimization
- Local citation building
- Review generation strategy
Rank for what matters.
On-Page SEO & Keyword Strategy
We research what your customers are actually searching and build your pages to rank for those exact terms.
- Keyword research & mapping
- Meta titles & descriptions
- Content optimization
Fix what's holding you back.
Technical SEO Audits
If Google can't crawl it, it won't rank. We find and fix every technical issue killing your visibility.
- Site speed optimization
- Crawl error fixes
- Core Web Vitals
Build authority that lasts.
Link Building & Off-Page SEO
We earn high-quality backlinks that signal to Google you're the most trusted business in your market.
- Local & niche backlinks
- Digital PR
- Competitor analysis
Content that ranks and converts.
SEO Content Creation
We write pages, blogs, and location content that pull in organic traffic and turn visitors into leads.
- Service & location pages
- Blog strategy
- Brand voice & messaging
See exactly where you stand.
Monthly Reporting & Rank Tracking
Transparent reporting every month — rankings, traffic, calls, and ROI. No fluff, no confusion.
- Keyword rank tracking
- Google Analytics reporting
- Monthly strategy reviews
Not sure where to start with SEO?
Book a free audit — we'll show you exactly where you're losing rankings and how to fix it.
Why Tracemark
Why Houston businesses trust us with their SEO.
We Only Win When You Rank
We measure success in Page 1 rankings, Map Pack placements, and inbound calls — not impressions or 'brand awareness.'
Transparent Every Step
You get monthly rank reports, keyword movement, and a direct line to your strategist. No black-box SEO.
Built for Local Service Businesses
We specialize in getting Houston contractors, home service pros, and local businesses to the top of Google in their market.
Find us
Local Team. Local Rankings.
Stop by, give us a call, or book a free SEO audit.
Hours
- Mon – Fri9:00 AM – 6:00 PM
- SaturdayClosed
- SundayClosed
Testimonials
Clients that trusted us with their SEO. Results that proved it.
"They ranked our website to the first page of Google and transformed our social media."
"From start to finish, their communication was top-tier — clear, consistent, and professional."
"Both my client and I were very pleased with the quality of work and the professionalism."
"The editing work was outstanding and tied everything together perfectly."
FAQ
Questions about SEO, answered.
Everything you need to know before booking your free SEO audit.
Local SEO and Google Map Pack rankings typically gain serious traction within 60–90 days. Google Ads can drive leads in the first 2 weeks if you need faster results while SEO builds momentum. We send weekly progress updates so you're never in the dark.
We analyze your current Google rankings, Map Pack position, technical health, competitor gaps, and on-page issues — then give you a clear roadmap of exactly what's holding you back and how we'd fix it. No pitch, no pressure.
No. We earn your business every month. Our SEO retainers are month-to-month. If we're not delivering rankings, you're free to walk. That's how confident we are in our work.
Most Houston service businesses invest between $750–$2,500/month for local SEO depending on market competition and scope. Book a free audit and we'll quote a plan built around your goals and budget.
Houston is home — but we work with service businesses across Texas and beyond. Local SEO strategy translates anywhere you have a service area.
We're founder-led, lean, and obsessive about rankings that actually generate calls. You won't get handed off to a junior account manager. You work directly with the people building your strategy — and we treat your Google presence like our own.
Free SEO Audit
Ready to own Page 1?
Get a free SEO audit — we'll show you exactly where you're losing rankings and what it'll take to fix it. No pressure. No pitch. Just clarity.